Maui Jim sunglasses were born on the beaches of Maui; designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is the world’s fastest-growing premium eyewear company. Maui Jim is recognized for its unparalleled “Aloha Spirit”, customer service, and advanced, patented PolarizedPlus2® lens technology. All Maui Jim sunglasses block 100 percent of harmful UV rays and eliminate glare, while enhancing color, clarity and detail. Maui Jim started in 1980 as a small company selling sunglasses on Ka’anapali Beach in Lahaina, Maui. They saw a missing necessity for technology that could block out intense glare and damaging UV while bringing the brilliant colors of the islands to life. Maui Jim has engineered the revolutionary PolarizedPlus2® lens. Maui Jim began with the class collection of only seven styles that has grown into over 125 styles of sunglasses. All are polarized and protect from 100% of UVA and UVB rays. Their home office is located in Lahaina, Maui. Maui Jim still designs and tests all of their sunglasses there.