Inspired by the waves of Lahaina beach, Maui Jim was created to protect Maui’s beachgoers from the harmful impacts of UV rays. Many brands offer polarized lenses, but the Maui Jim difference is in the ability to blend the latest lens technologies with the Hawaiin culture from which the brand was born. Designed to allow for the best clarity and contrast, the Maui Jim experience is about seeing the world in a new light.