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Tag Heuer

It All Starts with a Vision

Innovative Eyewear

TAG Heuer, the distinguished Swiss luxury watchmaker renowned for its exceptional timepieces and craftsmanship, enters an exhilarating journey into the world of high-end eyewear. This new vision exemplifies TAG Heuer’s dedication to uniting performance, sports, functionality, and innovation.

Avant-garde Technique

The new TAG Heuer Eyewear line represents the pinnacle of high-end innovation and design. Each model upholds the highest standards, with high performing materials and details designed for the optimal performance in all conditions.

Tag Heuer

TH40009U BOLIDE Sunglasses

3 colors

from $420.00

Unit price
per 

Tag Heuer

TH40011I BOLIDE Sunglasses

3 colors

$420.00

Unit price
per 

Tag Heuer

TH40012U BOLIDE Sunglasses

3 colors

from $420.00

Unit price
per 

Tag Heuer

TH40005U FLEX Sunglasses

3 colors

from $550.00

Unit price
per 

Tag Heuer

TH40008U FLEX Sunglasses

3 colors

$600.00

Unit price
per 

Tag Heuer

TH40015I VINGT SEPT Sunglasses

4 colors

from $490.00

Unit price
per 

Tag Heuer

TH40017I VINGT SEPT Sunglasses

3 colors

$540.00

Unit price
per 

Tag Heuer

TH50001U LINE Eyeglasses

3 colors

$550.00

Unit price
per 

Tag Heuer

TH50010I VINGT SEPT Eyeglasses

3 colors

$490.00

Unit price
per 

Tag Heuer

TH50004U FLEX Eyeglasses

4 colors

$550.00

Unit price
per 

$490.00

Unit price
per 

Tag Heuer

TH50007U BOLIDE Eyeglasses

3 colors

$420.00

Unit price
per 

Tag Heuer

TH50012I VINGT SEPT Eyeglasses

4 colors

$490.00

Unit price
per 

Tag Heuer

TH50009U BOLIDE Eyeglasses

4 colors

$420.00

Unit price
per 

Tag Heuer

TH50005U FLEX Eyeglasses

3 colors

$550.00

Unit price
per 

It All Starts with a Vision

For the materials, TAG Heuer Eyewear caters to all weather conditions and athletic performance. Precision is key, with every millimeter considered for a flawless fit and optimal vision. The range of resources utilized spans from cutting-edge metal performance aesthetics to innovative injected materials. These elements, including recycled materials such as cork and graphite along with carbon-based compounds, are thoughtfully selected to achieve a harmonious fusion of performance and style, adding to the unique craftsmanship of TAG Heuer. Drawing inspiration from the aerospace and Formula 1 industries, they are engineered to withstand the most challenging conditions, making TAG Heuer Eyewear the ideal choice for outdoor lovers and athletes alike.

The new TAG Heuer Eyewear launch is more than just a product release; it’s an invitation to explore a new world where precision, sport, and design seamlessly come together, upholding TAG Heuer’s legacy of excellence. This exciting adventure begins with a simple yet powerful premise:

It all starts with a vision.

TAG HEUER: Fusion of Swiss precision and avant-garde design align as TAG Heuer launches innovative high-end eyewear.

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,900 employees and is active in 139 countries. TAG Heuer products are available online at tagheuer.com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Julien Tornare, CEO of TAG Heuer.

For 164 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco, and Autavia – and is rounded out with the contemporary TAG Heuer Link, Aquaracer, Formula 1, and Connected lines. Embodying TAG Heuer’s motto, “Don’t Crack Under Pressure,” are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.